Helping food & drink startups launch and grow in competitive markets with high-impact branding and packaging design.

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Unlock your next stage of growth with a world-class brand, built just for you:

BettaBrand™

Our streamlined 3-step process — built specifically for busy founders — combines design with experience, strategy and testing to create the brand identity, packaging, and guidelines you need to launch and grow a high-impact brand in competitive markets.

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What’s Included:

  • A collaborative session to uncover your brand’s foundations, find what sets you apart, and what will build stronger connections with your consumers.

  • A concise strategy that clearly defines your brand and provides direction for it moving forward.

  • See your brand come to life with logo and brand identity concepts applied to packaging and other touch-points.

  • Impactful, retail-ready packaging that grabs attention on-shelf and works hard to convert shoppers into buyers.

  • Final logos, colours, fonts, and other brand assets delivered as a practical, easy-to-use toolkit.

  • Consistency builds strong brands. Our guidelines ensure everyone stays aligned, so rolling out your brand is effortless, efficient, and cost-effective.

Who Is This For?

We work specifically with food & drink start-ups in the launch or growth phase. If you’re a founder looking to build a high-impact brand that wins on shelf, drives sales, and competes in retail or other competitive markets, this is for you.

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‘...we have no doubt the brand you created has played a huge part in its success”

Ansel Ashby,
Founder and Winemaker @ Pare Wines

Our brand creation and packaging design for Pare helped them sell-out their first release of wines at a $70 price-point, and has driven strong demand for their next release.

“...we are blown away with the results”

Amanda and Alistair,
Founders @ Brother Mountain Macadamias

Our branding and packaging design update for Brother Mountain Macadamias helped them expand into new markets and sell their product at a 250% higher price point.

“...sales have exceeded our expectations”

Andrew Lovric,
Director @ United Beverages

Our packaging design helped Wild One transition from juices and sodas into the alcohol market, successfully positioning their product at a premium price point and helping them consistently sell out each run.

Big-Brand Thinking for Ambitious Start-Ups

Hi, I’m Jimmy — founder of Morsel. After 20 years shaping some of Australia’s biggest food & drink brands, I now help ambitious start-ups break into the market, win consumer trust, and challenge category leaders with effective branding and packaging design.

Ready to take the next step? Book a quick 15-minute call below and let’s chat about how we can help your brand break into the market and grow.

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